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The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reade…
A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice …
How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel brand? And how has Four Seasons grown so dramatically, over nearly half a century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his inspiring memoir. He started out in Toronto, the son of a mo…
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces rip…
Itulah yang muncul di benak setiap ibu rumah tangga, begitu mata terbuka di pagi hari. Sebuah tugas yang tak mengenal hari libur dan jujur saja, sangat membosankan... Namun di sinilah letak kehebatan kaum ibu. Meskipun sedang sakit, capai, tidak mood, dan seribu satu kondisi lainnya, mereka tetap turun ke dapur. Mana ada ibu yang tega atau berani mengambil risiko anggota keluarganya kelaparan d…