This is my second book about the fascinating conference industry
in which I have been privileged to work for the past 13 years. In
that period there have been huge changes and developments in
the way the industry is marketed, in the organization and
presentation of meetings and conferences, in the competition for
a share of the lucrative economic ‘cake’ that conferences and
conventions represent, and in a multitude of other ways. Yet the
essence remains the same: it is about bringing people together to
communicate by sharing information and ideas, to motivate and
inspire, to launch new products and disseminate the latest
research, and to negotiate in order to reach a consensus on the
different challenges facing our world.