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  <title>HOW TO ARGUE AND WIN EVERY TIME</title>
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  <namePart>Gerry Spence</namePart>
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   <placeTerm type="text">USA</placeTerm>
   <publisher>ST. Martins Griffin NewYork</publisher>
   <dateIssued>1995</dateIssued>
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 <note>The Laws of Arguing According to Gerry Spence&#13;
&#13;
1. Everyone is capable of making the winning argument.&#13;
2. Winning is getting what we want, which also means helping &quot;others&quot; get what they want.&#13;
3. Learn that words are a weapon, and can be used hostilely in combat.&#13;
4. Know that there is always a &quot;biological advantage&quot; of delivering the TRUTH.&#13;
5. Assault is not argument.&#13;
6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.&#13;
7. Let emotions show and don't discourage passion.&#13;
8. Don't be blinded by brilliance.&#13;
9. Learn to speak with the body. The body sometimes speaks more powerfully than words.&#13;
10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.</note>
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