CORPORATE EVENT PROJECT MANAGEMENT William O’Toole Primary Author Phyllis Mikolaitis, CSEP Primary Author mixed material bibliography New York John Wiley & Sons, Inc., 2002 en English

Text

The term corporate event is defined in the Wiley International Dictionary of Event Management as “an event sponsored by a corporation for the purpose of achieving specific goals and objectives such as entertaining customers, introducing and promoting new products or services, or providing incentives or training for employees, as well as other activities.” Therefore, this simple term indeed has numerous complex meanings. This important new book successfully transforms a complex topic into a simple and effective system that experienced or new corporate event managers may use to improve their practice. The authors have carefully and ingeniously adapted the proven principles of project management to the art and science of event management, thereby producing a new, fresh, and highly effective system for managing corporate events. Whether you are an internal corporate event manager or a supplier of services and products for corporate events, you will greatly benefit from the authors’ systematic approach to this growing field. Each author brings more than two decades of professional experience in project management and corporate event management to this text, and their combined expertise has produced a book that will become a staple in the libraries of corporate events, communications, human resources, and other departments. The numerous checklists, tables, flowcharts, and models will help you implement the project management principles quickly in order to ease and improve your corporate event management operations. In an age in which every worker is being asked to “do more with less,” this book is both timely and valuable. To fully benefit from this text, I strongly recommend that you use it as a training tool for your immediate subordinates as well as others in your organization. By studying and then actually teaching the principles and techniques of corporate event project management, you will soon become a master of this complex art and science. Whether you are responsible for producing a company picnic, a salestraining program, or a multimillion-dollar new-product launch event, between the pages of this book you will find the system you have long been waiting for. By merging event and project management, the authors have developed a system that will be readily understood, embraced, and supported, not just by you but by those in other divisions, such as finance, operations, and risk management. This cross-functional approach to corporate event management is indeed one of the book’s strongest points. Within every field, there are those individuals who either on purpose or by accident invent a new theory and practice that in fact revolutionizes the field. William O’Toole and Phyllis Mikolaitis now join the short but growing list of other visionaries who have discovered a groundbreaking set of ideas that will dramatically improve the event management field. O’Toole, an Australian whose expertise is project management, and Mikolaitis, an American who is a 20-year veteran corporate event manager of one of the world’s largest companies, Xerox, have brought a unique global understanding of corporate event management during the greatest period of international expansion in world history. Their close collaboration and careful merger of event and project management will be recorded by historians of event literature as one of the most significant advancements in event management during the twentyfirst century. Whether you are managing a simple dinner for 10 or an exhibition for 10,000, Corporate Event Project Management is the essential tool that will raise the quality level of your performance, reduce your stress level, and demonstrate to your superiors that you can successfully analyze and solve complex problems through modern event management. This book has not only broken new ground; it has built a solid foundation upon which corporate event management will rise to new heights in the future. I am certain that this book will show you that future while enabling you to benefit personally and professionally as you incorporate its important principles into your daily practice. Perhaps after you finish reading this valuable book and share these principles with others, you will be able to craft your own new definition of the term corporate event project management, for in the pages of this book, a new field within event management has been con event MANAGEMENT 394.2 0471402400 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 394.2 OTO c E00054 Perpus Utama 394.2 OTO c E-BOOK : CORPORATE EVENT PROJECT MANAGEMENT Corporate_Event_Project_Managem_-_William_O%2527Toole%252C_Phyllis_Mikola.jpg.jpg 824 2018-04-16 10:31:32 2018-04-16 10:35:06 machine generated