CHINA’S OUTBOUND TOURISM Wolfgang Georg Arlt Primary Author mixed material bibliography New York Routledge 2006 en English

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The People’s Republic of China has changed from a country that discouraged tourism as a useless bourgeois activity into one of the major source markets for international tourism. In excess of 30 million Chinese travelled across the border in 2005, yet they are only the tip of the iceberg of the Chinese who have acquired the taste, money and freedom for international travel. China’s Outbound Tourism is the first book written about this major development using a multitude of sources from China and around the world. The topic is approached from many different angles, using methods from the fields of economics, political sciences, sociology, semiotics and cross-cultural studies. The book explains the economic and social background of the surge in tourism in China and the changes in tourism policy in China since 1949, which moved from prevention through controlled development to possibly encouragement of outbound travels of Chinese citizens. Throughout the book facts and figures are given for the global development as well as in-depth information about major destinations of China’s outbound tourism on all continents. The growing importance of tourists from China is however not just a question of quantity: the text explains the features that distinguish the travel motivations and behaviours of Chinese tourists from ‘western’ as well as Japanese tourists and the consequences for product adaptation and marketing methods for destinations interested to attract and satisfy Chinese visitors. This ground-breaking and valuable book offers fresh insight into the fact that already one-quarter of all international tourists are coming from non-western countries and mainly from Asia. China’s Outbound Tourism indicates some of the future lines of development in this area before concluding with a look into the future of tourism. Pariwisata Tourism destinasi China 338.4 9780203968161 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 338.4 ARL c E00029 Perpus Utama 338.4 ARL c E-BOOK : CHINA’S OUTBOUND TOURISM cover.jpg.jpg 797 2018-04-12 15:17:37 2018-04-12 15:21:23 machine generated