THE BUSINESS OF HOSPITALITY AND TRAVEL, GLOBAL EDITION (6th) Roy A. Cook Primary Author Cathy H. C. Hsu Primary Author Lorraine L. Taylor Primary Author mixed material bibliography London Pearson Education 2017 en English

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The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism. Tourism Trevel 910.2 9781292221670 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 910.2 COO t B00444 Perpus Utama 910.2 COO t B00898 Perpus Utama 910.2 COO t B00899 Perpus Utama 910.2 COO t B00900 Perpus Utama 910.2 COO t 9781292221670_1.jpg.jpg 406 2018-04-02 12:08:45 2020-02-17 11:28:39 machine generated