MARKETING FOR HOSPITALITY AND TOURISM ED 6TH

MARKETING FOR HOSPITALITY AND TOURISM ED 6TH Philiph R Kotler Primary Author John T Bowen Primary Author James Makens Primary Author mixed material bibliography London Pearson Education 2014 en English Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. Pariwisata Marketing Pemasaran 658.81 1292020032 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 658.81 KOT m B00100 Perpus Utama 658.81 KOT m B00889 Perpus Utama 658.81 KOT m B00890 Perpus Utama 658.81 KOT m B00891 Perpus Utama 658.81 KOT m 9781292020037-us.jpg.jpg 226 2018-02-05 10:36:00 2018-03-29 11:47:35 machine generated