Christopher Lovelock Primary Author Jochen Wirtz Primary Author mixed material bibliography New Jersey Pearson Education 2011 en English

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For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. 658.81 9780136118749 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 658.81 LOV s B00098 Perpus Utama 658.81 LOV s B00907 Perpus Utama 658.81 LOV s B00908 Perpus Utama 658.81 LOV s B00909 Perpus Utama 658.81 LOV s 9780273756064.jpg.jpg 224 2018-02-05 10:36:00 2018-10-01 10:16:28 machine generated