BLUE OCEAN STRATEGY (How To Create Uncontested Market Space and Make The Competition Irrelevant)

BLUE OCEAN STRATEGY (How To Create Uncontested Market Space and Make The Competition Irrelevant) W.Chan Kim Primary Author Renee Mauborgne Primary Author mixed material bibliography USA Harvard Business Review 2005 en English Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. Marketing 658.802 9781591396192 POLITEKNIK PARIWISATA PRIMA INTERNASIONAL UPT. PERPUSTAKAAN - OPAC (Online Public Access Catalog) 658.802 KIM b B00117 Perpus Utama 658.802 KIM b 51yt0ClqZmL._SX339_BO1%252C204%252C203%252C200_.jpg.jpg 218 2018-02-05 10:36:00 2018-03-28 13:42:12 machine generated